The tour provided by Google looks very promising and interesting. Google Analytics was always a very interesting Tool for web analytics, but this new interface and the new statistics seem to be a huge step ahead (as far as I could see in the tour).

Unfortunately I still have the old interface, but I am really looking forward to make first tests. You will be able to create your own personalized dashboard, with the statistics and figure you want to see on first glimpse. This will accelerate the daily analysis of your web site traffic. The definition of time slots also seems to be improved.

A very interesting features is the so called "site overlay": it will allow you to see certain information directly on your website, like how many visitors clicked on which link, etc.

Once I have access to the new interface I will give you a better overview.

I went to the website to see what that Gumball thing is all about. And what did I see? Adidas is sponsoring this stupid event. A brand who's headquarters is just a few kilometres from here. A brand that I liked since I was a kid. A brand that had a lot of credibility for me. And now they support a bunch of spoiled brads who spend a awful lot of money to risk the life of others on the European motorways?

Sorry, but I just don't get it! From a pure marketing point of view that might create awarness and might also drive some attention to Adidas on a short term. But what about the long term effects on the brand?

Are you guys in Herzogenaurach really willing to risk your brand image for such a short living event?

I don't think that you are doing yourself and the brand a favour. I doubt that CEO Herbert Heiner or President of and CEO of the Adidas brand Erich Stamminger (why the hell do you guys need 2 CEOs?) know about this. At least I hope.

To me it looks like the stupid idea of some inexperienced intern (nothing against interns, I worked with a few very good ones so far ). But it looks like some are still following the philosophy "Any PR is good PR".

I doubt it! If this is what Adidas is focusing on these days with their marketing I might not be the right client for them. I will have to fight my inner "Schweinehund" and switch to products of brands Puma (also based in Herzogenaurach) or even NIKE (naaa, not really!) when buying sports equipment.

Good old Adi (founder of Adidas) will probably rotate in his grave.

Maybe I should stop to rant about this. It won't change anything. But:

"Impossible is nothing!"